An interview with CEO and Founder Klaus Carl of ARTMO
by Kay Hare
Social platforms are a good idea, but I also find some to be time consuming and uninteresting. However, as momentum for online conversations and confidence in selling increases, people are starting to recognise the necessity for more specific sites. Huge social media platforms become like supermarkets and if you have the time to browse through the information posted this can be entertaining, but most of us want relevant informative information quickly and without charges. I was interested in signing up for ARTMO because I felt it represented the artists and offered the opportunity to engage not just with artists but other professionals in the arts. ARTMO offers not only the investment of finding what you want quickly but also the opportunity to connect internationally specifically to your practice or field of art.
Why was ARTMO created?
ARTMO started in 2017 as a start-up, now it’s taking off with an ever increasing speed. Traction and self-growing momentum have kicked in. We wanted a comprehensive, friendly but professional platform and there was nothing like it out there. Most of the art pages were either shops or simple blogs, with little integrity for the artists work or promotion.
As we are of course growing and expanding this is always interested and open to more funding, venture capital and investment partnerships.
Where are you based? Do you work from an office or is it all virtual?
Since ARTMO’s operations are based in Germany and our Web-Development subsidiary is in Shanghai, I am based in both locations depending on the actual needs for being present. However, you are right, things go very often remote with online-live meetings and even online live working sessions.
Did you start with a vision for ARTMO or was it more of an organic process?
It was a clear vision in the first place: Connecting the Art World
What is the ‘mission statement’ for ARTMO or do you prefer to work daily making changes as you go along?
The vision is the mission statement: Connecting the Art World
Applying changes as you go along is something happening when it comes to web development, content, UX design, etc., but when we are talking about the business model, then there was and is a clearly formulated concept which has been already proven to be successful.
How many artists do you represent?
None, since ARTMO is not an agent. ARTMO is an open platform, a social art network, an entertaining art platform plus a market place for art. Perhaps rephrasing your question, how many artists have a profile on ARTMO? Going towards 10.000 members right now from more than 100 countries, we have one new user sign-up every 10 minutes with ever-increasing speed.
What country do you find offers artists the most support – for example, you are represented in China – do you think there are more opportunities for artists in China than in other countries?
We are not especially represented in China or any other physical place where we work on the ARTMO platform. As mentioned earlier we have signed-up members on ARTMO already from more than 100 countries. ARTMO offers four different types of user profiles. Members, or better to say art-lovers and anyone who is involved in the art world in some way, artist profiles, gallery profiles and university profiles (art faculties).
Nevertheless, my opinion about opportunities for artists; it is not related to their country, but to the region that they are living and creating art. Almost every capital city or popular metropolis is a good market place for contemporary art, regardless of the country.
However, when it comes to remoter areas, countrysides and islands, then artists have to see how they can get their message out there, how to show the world what they create. ARTMO is a perfect place to expose to the world, quickly and without costs who they are and what they do regardless of their location. ARTMO, the Social Art Network.
What is the difference between ARTMO and other artists platforms, for instance, Saatchi Art?
Let us have a closer look, as you mentioned Saatchi Art for example. That is not a platform at all; it is merely an art online shop, nothing more, nothing less. It only serves the purpose of selling art with no social aspect, no focus on entertaining content, just online sales, that’s it; and that is the same with other art pages such as Artsy, Artnet, Artfinder and so on. All of them are online shops only, at least that is their core business model, and that is what you see when you land on their homepages.
ARTMO in a nutshell
Imagine a LinkedIn for art, with social aspects matching Facebook, plenty of interactive discussions entertaining and informative content as well as serving as an online shop open not only to artists to sell their works, but also open to anyone who wants to sell artworks. Have you ever tried to sell a contemporary artwork which you have purchased in a gallery or online? You cannot find either a gallery which would take it back to sell it for you nor an art online shop allowing you to open a seller account and publish it for sale. None of the existing online shops accepting private collector seller accounts; we do!
Where do you hope to see ARTMO in 5 years’ time?
Think of art – think of ARTMO
Since we already have ARTMO users signed-up from one hundred countries, growing the community is something which is already happening as we speak.
What we are excited about is new and entertaining art content, such as VR exhibitions, interactive and creative tools, performance live broadcastings; the list is endless. New technologies are already available, but to implement them, we need to wait a bit before we can put things live, since, i.e. VR tools need high-speed WiFi to be entertaining and exciting. However, we are ready with that as soon as 5G is out there.
For more information contact:
CEO | Contact H E R E
ArtMo website HERE
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